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当下的中国主流电视媒体面临着巨大危机,市场竞争力明显不足,与此同时,民营制作公司风生水起,但其可持续性相对有限,电视台和民营制作公司这两种发展模式各自都存在着一定的问题。近年来,脱胎于湖北广电的长江文化不断进行体制机制创新,立足平台,面向市场;立足湖北,走向全国;立足广电,融媒发展;立足产业,走向资本,以资本化理念推进整体实力快速提升,以多元化理念推进内容生产全面开拓,以社会化理念推进人才队伍持续成长,正在探索一种中国特色电视传媒产业发展的新模式。
At present, China’s mainstream TV media is facing a huge crisis and the market competitiveness is obviously insufficient. At the same time, private production companies are flourishing, but their sustainability is relatively limited. Both TV and private production companies have their own development models A certain problem. In recent years, the Yangtze River culture born out of Hubei Radio and Television has made continuous innovations in institutional mechanisms, based on the platform and facing the market; based on Hubei and going all over the country; based on radio and television and melt media development; based on industry and capital, capitalized to advance the overall strength rapidly , Promoted content production in an all-round way with the concept of diversification, promoted the continuous growth of the talent team with the concept of socialization, and was exploring a new mode of development of the TV media industry with Chinese characteristics.