所谓策划是人们为取得未来成功而进行的谋划过程,它是领先一步的超前行为。 现代市场经济的传媒竞争已呈现出多方位、多元化的复杂态势。各种媒体之间的大动荡、大调整、大竞争日趋激烈。一家报纸要生存壮大,导入报纸策划理念已成为一种必然,面向市场强化报纸的策划意识和能力,以高水平的策划力和传播力来 The so-called planning is the planning process for people to succeed in the future, it is one step ahead of the advance behavior. The media competition in the modern market economy has shown a multifaceted and pluralistic complex. Large turmoil between various media, major adjustments, the increasingly fierce competition. A newspaper to survive and grow into the concept of newspaper planning has become a necessity, market-oriented newspaper planning awareness and ability to a high level of planning and communication power