产品的寿命周期是指产品经过研究开发,从进入市场开始,直到最后退出市场为止所经历的全部时间。产品处在不同的周期阶段,具有不同的销售特征。企业在追求产品品质的同时,如果能与品牌战略的实施结合起来,就会收到极好的推广效果。在市场竞争日益激烈的今天,新产品的品牌推向市 Product life cycle refers to the product after research and development, from entering the market until the last time out of the market until the end of the full time. Products in different stages of the cycle, with different sales characteristics. Enterprises in the pursuit of product quality at the same time, if combined with the implementation of the brand strategy will receive excellent promotion results. In an increasingly competitive market today, the brand new product to the city