本文以整合营销传播范式下的西方广告公司组织机构变革问题为切入点 ,探讨了西方国家广告业变革的内外背景和其对组织机构变革的重大影响力 ,同时介绍了西方广告公司发展整合组织机构的五种模式和主要途径 ,以期对我国广告公司组织模式的变革和发展有所启发。 Based on the reform of the organizational structure of western advertising companies under the integrated marketing and communication paradigm, this paper explores the internal and external background of the reform of advertising industry in Western countries and its great influence on the organizational transformation. At the same time, it introduces the western advertising company’s development and integration of organizational structure In order to give some inspiration to the reform and development of the organization model of advertising companies in our country.