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2007年深圳酒市销售总额达70多亿元,比上年略有上升。2007各类酒在深圳市场各领风骚,占据了各自的市场份额:其中白酒占40%、葡萄酒占25%、啤酒占20%、保健酒占7%,黄酒占5%、其他果露酒占3%;而国产酒与进口酒的市场份额大体是70%对30%;各类终端市场的销售比例大体是酒楼占30%,商超占40%,烟酒行占10%、通路批发占15%,团购直销5%。
In 2007, the sales volume of wine market in Shenzhen amounted to more than 7 billion yuan, a slight increase from the previous year. In 2007, all kinds of wines took the lead in Shenzhen market, occupying their respective market shares: 40% of white wine, 25% of wine, 20% of beer, 7% of health wine, 5% of rice wine and 3% %; While the domestic wine and imported wine market share is generally 70% to 30%; various types of end-market sales are generally about 30% of the restaurant, supermarket accounted for 40%, tobacco and alcohol accounted for 10% of the wholesale access 15 %, Buy direct marketing 5%.