报业集团的发展与创新任何时候探讨都有意义,如何发展,如何创新,不同时期,不同地区,都有各自的优势和难题,也都有自己的经验和教训。比尔·盖茨有个说法,在未来十年内,微软将面临最大的挑战就是执行力。他认为没有执行力,就没有竞争力。中国的报业也同样如此。这几年,特别是从去年以来,中国的平面媒体遇到了不小的困难,圈内圈外有各种说法,以“寒冬论”“拐点论”等为代表比较引人注目。的确,因为国家宏观产业政策的调整,平面媒体的房地产、汽车、通讯等广告支柱产业呈明显下滑 Newspaper Group’s development and innovation at any time have meaning, how to develop, how to innovate, different periods, different regions, have their own advantages and problems, but also have their own experience and lessons. Bill Gates has a saying that in the next ten years, Microsoft will face the greatest challenge is the execution. He thinks there is no competitiveness in the absence of executive power. The same is true for China’s newspapers. In recent years, especially since last year, the print media in China encountered no small difficulties. There are various opinions outside the circle, and the more striking is the representative of “winter theory” and “inflection point theory.” . Indeed, due to the adjustment of the state’s macro-industrial policies, the advertising media industry such as real estate, automobiles and communications of the print media showed a marked decline