论文部分内容阅读
近年来,随着旅游市场竞争的不断扩大以及新兴旅游目的地的不断挑战,我国一些传统旅游目的地逐渐陷入了客源减少、产品落后等困境。本文开始对传统旅游目的地的定义、特征进行了阐述,并以广州为例子分析了当前传统旅游目的地所面临的困境,通过分析产生困境的原因,进一步研究提升传统旅游目的地竞争力的策略,以求为传统旅游目的地的再发展提供参考。
In recent years, with the continuous expansion of competition in the tourism market and the constant challenge of emerging tourism destinations, some of China’s traditional tourism destinations have gradually fallen into the dilemma of diminishing the number of tourists and falling behind in products. This paper begins with the definition and characteristics of traditional tourist destinations, and takes Guangzhou as an example to analyze the current dilemmas faced by traditional tourist destinations. By analyzing the causes of the difficulties, this paper further studies the strategies to enhance the competitiveness of traditional tourist destinations , In order to provide reference for the redevelopment of traditional tourist destinations.