电影片头在整部电影中占有特殊地位,不仅能够呈现一部电影的风格导向,而且概括了剧情的主旨和角色特征,是电影揭幕前的重要序曲。电影片头是一门综合艺术,设计师将平面的视觉设计概念带入到动态画面中,形成了独特的视觉动态影像。任何一个电影片头的设计,其视觉表现都离不开文字、图形、色彩、编排构成与剪接四个构成要素,研究这些视觉构成要素对电影片头设计本身及整部电影具有重要的价值和意义。 The title of the film occupies a special position in the whole movie, not only can show the style orientation of a movie, but also summarizes the theme and character of the story, which is an important prelude to the opening of the movie. Film titles is a comprehensive art, designers will be flat visual design concepts into the dynamic picture, forming a unique visual dynamic video. The design of any movie title can not be separated from the four components of text, graphics, color, arrangement and splicing. It is of great value and significance to study these visual elements for the design of film title itself and the whole movie.