随着企业品牌、文化意识的不断进步,内刊日益受到企业重视。那么,创办企业内刊应该重点考虑哪些方面?企业内刊应该如何打造呢?笔者认为,应该在风格定位、策划编辑、排版制作和发行渠道方面做好“四化”建设。下文将对此作一些阐述。 With the continuous improvement of corporate branding and cultural awareness, internal publications are increasingly valued by enterprises. So, what should be considered when starting a business publication? How should an enterprise publication be created? The author believes that we should do a good job of building a “four modernizations” in terms of style positioning, planning editing, typesetting and distribution channels. The following will make some elaboration on this.