西方心理学证实,用社会关系和规范去激励人效果远远大于用金钱或者其他物质,那么现在职业经理人制度背着的金色降落伞到底是好事还是坏事呢?被称为“零售业的福尔摩斯”的帕科·昂德希尔,常常穿梭并潜伏于各个消费领域,诸如百货商场、快餐店、超市、音像店以及网络购物商店等。他以独到的调查手法和敏锐的观察力,记录了人们在购物时的种种行为特征和消费习惯,并在此基础上分析了决定这些消费习惯的购物心理、价值观以及社会影响因素等。我想这也许就是《顾客为什么购买》在全球各个国家畅销10多年的缘故。因为它确实为全球零售业商家提供了崭新的经营观点和颠覆性的创业价值,引发了整个零售行业在未来发展道路上重新作出思考和探问。任何事物都随着社会的发展而不断变化,商业领域尤其如此。商家如果不能紧随其变,就很可能遭受重大失败,甚至最后可能被迫退出历史舞台。这与达尔文发现的重大规律一样,生存下来的生物是那些适应环境的种类。在消费竞争领域,每天面对弱肉强食的考验和挑战,存活下来的也是那些适应顾客需求、摸透顾客心理的佼佼者。 Western psychology has confirmed that using social relations and norms to motivate people is far greater than the use of money or other material, then the current career-manager system is the golden parachute in the end is a good thing or a bad thing? Known as the "retail Holmes Parco Andershiel, often shuttle and lurk in various areas of consumption, such as department stores, fast food restaurants, supermarkets, audio-visual shops and online shopping stores. With his unique investigative techniques and keen powers of observation, he recorded the various behavioral characteristics and spending habits of people when shopping and analyzed the shopping psychology, values ​​and social influence factors that determine these spending habits. I think this may be why customers buy more than 10 years in various countries around the world. Because it does provide a new business perspective and disruptive entrepreneurial value to global retail businesses, triggering the entire retail industry to rethink and probe into the future. Everything changes as society evolves, especially in business. Businesses, if they can not follow suit, are likely to suffer major defeat and may eventually be forced to withdraw from the stage of history. Like Darwin’s discovery of the major laws, the living organisms are those that adapt to the environment. In the field of consumer competition, the daily test of the jungle and challenge the jungle, but also survive those who adapt to customer needs, insight into customer psychology leader.