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鉴于国家形象建构与电影再现之间的重要关系,本文从探讨国家形象概念开始,以近几年中国输出的古装大片作为重点案例探讨,从东西方互为他者入手来探讨古装大片中的国家形象建构,同时,从电影本体上来分析古装大片在输出时的文化折扣现象,进而以邻国成功案例为佐证,提出与构建国家形象有关的对于未来中国输出电影方面的一些思考。
In view of the important relationship between national image construction and movie reproduction, this article begins with the discussion of the national image concept. Taking the large-scale costumes output by China in recent years as the key case study, this article discusses the national image of the costume drama from the perspective of the East and the West At the same time, this paper analyzes the phenomenon of cultural discounts on the output of costume blockbusters from the perspective of film ontology. Then, taking the success stories of neighboring countries as evidences, this paper puts forward some thoughts on the future output film of China in relation to the building of the national image.