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收益管理于20世纪80年代在美国航空业界兴起,获得了极大的成功,并迅速被欧洲各航空公司采用,现已在全世界的航空公司得到了普及应用,收益管理系统已经成为航空公司的盈利利器。收益管理目前主要应用在航空领域,并在酒店、汽车出租等行业得到了推广。概括了收益管理的基本特征、核心观念;介绍了航空收益管理系统,总结了航空领域应用收益管理的几种典型的管理方法;对我国企业应用收益管理进行了探讨,分析了收益管理在企业中应用的普遍适用性,并从提高认识、转变观念、加强基础工作、研究工作及人才培养等几个方面提出了建议。
Revenue management, which gained great success in the U.S. aerospace industry in the 1980s and was quickly adopted by European airlines, is now gaining popularity among airlines worldwide and revenue management systems have become airline Profit weapon. Revenue management is currently mainly used in the aviation field, and in the hotel, car rental and other industries have been promoted. Summarizes some typical management methods of application revenue management in the aviation field, discusses the application revenue management in China, and analyzes the relationship between revenue management in the enterprise Application of universal applicability, and from raising awareness, changing concepts, strengthening basic work, research work and personnel training, and several other aspects put forward suggestions.