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户外广告作为一种传统、简单的广告载体,即便在多屏互动的web2.0时代,依然具有不可超越的信息传达优势。户外展示的优势在于给人们直接的视觉冲击力,在感受力方面所向披靡。单单是这种扑面而来、直彻心扉的攻击,就足以让面对它的一干受众缴械投降,户外广告的优势由此可见一斑。
Outdoor advertising as a traditional, simple advertising carrier, even in the multi-screen interactive web2.0 era, still have unsurpassed information communication advantages. Outdoor display has the advantage of giving people a direct visual impact, invincible in the invincible. This blow alone, the heartbreaking attack, is enough to allow a dry audience to surrender its surrender, the advantages of outdoor advertising is evident.