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目前,国内烟草公司受到来自大众舆论环境与国外烟草巨头竞争的双重压力,不少企业将加强和改进企业文化建设作为增强公司软实力,促进企业转型发展的重要途径。本文以衡阳市烟草公司为例,分析了该公司企业文化建设在上述双重压力下面临的挑战及凸显的问题,并进一步阐述了加强和改进企业文化建设的原则和思路。
At present, domestic tobacco companies are under double pressure from the public opinion environment and the competition from foreign tobacco giants. Many enterprises will strengthen and improve the corporate culture construction as an important way to enhance their soft power and promote their transformation and development. Taking Hengyang Tobacco Company as an example, this paper analyzes the challenges and highlights of the company’s corporate culture under the dual pressures mentioned above and further elaborates the principles and ideas for strengthening and improving the corporate culture.