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在信息技术时代背景下,大数据正以其庞大的作用影响着商业圈的发展,并且逐渐成为商业经济管理中的重要管理模式。商业大数据在商业经济管理中虽起到了积极的促进作用,但在实际运用过程中仍存在诸多问题,对其效用发挥产生影响。因此,深入研究商业大数据在商业经济管理中存在的问题,并积极挖掘大数据作用下的巨大商机,是现代企业面临的首要问题。文章主要就商业大数据在商业经济管理中的作用及存在的问题进行简要探讨。
Under the background of information technology era, big data is influencing the development of business circle by its huge function, and has gradually become the important management mode in commercial economic management. Although commercial big data has played a positive role in promoting commercial economy, many problems still exist in the practical application and exert influence on its effectiveness. Therefore, in-depth study of commercial big data in the business management problems, and actively explore the huge business opportunities under the action of big data is the primary problem facing modern enterprises. The article briefly discusses the function and existing problems of commercial big data in commercial economic management.