论文部分内容阅读
青春文学自出现以来就备受全社会的关注,在这十多年的发展过程中,其从作家创作,到学者研究,从受众群体,到图书出版,都表现出多元化的趋势。为什么青春文学能在如此紧张激烈的市场竞争中脱颖而出,本文主要立足青春文学目前的发展态势,从读者需求量的增加和购买能力提升;图书出版营销手段不断地丰富和多元化;作家在创作过程中有意迎合市场需求和喜好三个方面对青春文学图书获得如此可观的销售进行分析研究。
Since its emergence, youth literature has drawn the attention of the whole society. During the more than ten years of its development, the literature of youth has shown its tendency of diversification from author creation to scholars’ study, from audiences to publication of books. Why youth literature can stand out in such a fierce market competition, this article mainly based on the current development trend of youth literature, from the increase in reader demand and purchasing power to enhance; book publishing marketing means constantly rich and diverse; writers in the creative process In the intention to meet the market demand and preferences of three aspects of youth literature books to obtain such a considerable sales analysis.