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客源市场是旅游业发展的关键,对客源市场的调查研究,有助于我们了解客源市场的具体情况,对针对客源市场的特征,提出对策,巩固和扩大客源市场有着深远的影响。本文通过对汉中客源市场的调查分析,了解和认识了汉中客源市场的结构特征,并针对汉中客源市场的特点和汉中旅游业存在的一些问题就如何巩固和扩大客源市场提出一些建议。
The source market is the key to the development of tourism industry. The investigation and study of the tourist market helps us understand the specific conditions of the tourist market. It has far-reaching implications for the characteristics of the tourist market, countermeasures to consolidate and expand the tourist market influences. Based on the investigation and analysis of Hanzhong tourist market, this paper has understood and recognized the structural characteristics of the tourist market in Hanzhong, and put forward some suggestions on how to consolidate and expand the tourist market in view of the characteristics of Hanzhong tourist market and some problems in Hanzhong tourism industry .