企业文化是以企业管理哲学和企业精神为核心,凝聚企业员工归属感、积极性和创造性的人本管理理论。在日益激烈的市场竞争中,企业文化对企业的生存和发展的作用越来越大,成为企业竞争力的基石和决定企业兴衰的关键因素,但要想建设和谐的、适应市场竞争需求的企业文化,任重而道远。 Corporate culture is based on business management philosophy and entrepreneurial spirit as the core, the sense of belonging to corporate employees, enthusiasm and creativity of human-based management theory. In the increasingly fierce market competition, corporate culture plays a more and more important role in the survival and development of enterprises, becoming the cornerstone of enterprise competitiveness and the key factor in determining the rise and fall of enterprises. However, in order to build a harmonious enterprise that meets the needs of market competition Culture, long way to go.