繁荣过后,中国品牌沉淀下什么?中国品牌的文化内涵与服务关怀是否形成?从消费者内心对国际品牌的期待上,我们还是可以清晰地看到差距。诺基亚的品牌坠落,在很大程度上向我们预警:中国企业也要重新认识品牌内涵。这个工作刻不容缓,尤其是当中国品牌面对国际品牌的挑战时,这有可能演变为生死攸关的重大 After the prosperity, what is the Chinese brand settling down? Whether the cultural connotation and service care of the Chinese brand are formed? From the consumers’ inner expectations of the international brands, we can still clearly see the gap. Nokia’s brand crashed, to a large extent, warned to us: Chinese enterprises have to re-understand the brand connotation. This work is urgent, especially when Chinese brands face the challenge of international brands, this may evolve into a significant life-or-death