医药卫生期刊广告产品可分为平面广告产品、学术广告产品、电子广告产品、立体广告产品和延伸广告产品。其设计原则为守法原则、学术推进原则、科学真实原则、成果转化原则;其营销应瞄准市场,盯住客户,服务客户,同时策划先行并做好组织运作。 Medical and health periodicals advertising products can be divided into print ads, academic advertising products, electronic advertising products, three-dimensional advertising products and extended advertising products. Its design principles are law-abiding principles, academic promotion principles, scientific truth principles and the principle of achievement transformation. Its marketing should aim at the market, keep an eye on the clients and serve the clients, and at the same time, plan ahead and organize well.