一份报纸给读者的第一印象主要受视觉因素的影响,在实际操作中,版面编辑常常思考这样一个问题:如何使版面设计既能够最大程度地适合受众的阅读需要,又能够更好地符合自己的设计构思。本文从视觉整体与视觉中心、对称版式与平衡版式、形的组合与色的组合等三个方面对报纸版面的视觉优化规律进行了探讨,指出版面设计的基础是视觉生理学和视觉心理学,报纸版面设计应当遵循视觉美学自身的规律,防止视觉元素的滥用。 A newspaper’s first impressions of readers are mainly influenced by visual factors. In actual practice, layout editors often think about the question of how layout design can best meet audience’s reading needs and can better conform to Own design concept. This paper discusses the visual optimization of newspaper layout from three aspects: visual whole and visual center, symmetrical layout and balanced layout, combination of shape and color, and so on. It points out that the basis of layout design is visual physiology and visual psychology, Layout design should follow the laws of visual aesthetics itself, to prevent the abuse of visual elements.