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市场营销有其深刻的内涵。经营有方、生财有道,在我国古以有之,但是作为一门学科却是本世纪初由美国人首先建立起来。1905年美国宾夕泛尼亚大学开设了名为“产品市场营销的课程”;1912年,第一本以“Marketing”命名的教科书问世于美国哈佛大学。二战以后,特别是50年代以后,随着资本主义市场经济发展和营销实践的变化,内容不断完善,概念时有更新,体系渐
Marketing has its profound connotation. Well-run and wealthy people have existed in our country since ancient times, but as a discipline, it was first established by Americans at the beginning of this century. In 1905, the University of Pennsylvania at Pittsburgh opened a course entitled “Marketing of Products.” In 1912, the first textbook entitled “Marketing” was published at Harvard University in the United States. After World War II, especially after the 1950s, with the development of capitalist market economy and changes in marketing practices, the content has been constantly improved, concepts have been updated,