现在不少生产企业正努力使自己的产品升档,以改善投入产出比例。这一经营战略当然不错。但是,升档莫忘适档,必须从企业的实际和市场的需要出发,能高则高,该低则低,切莫盲目干蠢事。有一家企业,原来生产的大路货虽然盈利较低,但市场销路很好。去年,他们作出了产品升档的经营决策。但由于厂里技术力量缺乏,新出产的高档产品质量总是不过关,而且由于高档产品价格高,产品无法如愿挤进大城市,农村市场又卖不掉,因此,虽为升档花了九牛二虎之力,但效果甚微。的确,随着人民生活水平的逐步提高,在一些市场上出现了消费需求高档化的趋势。然而,趋向不等于现状,高档产品从潜在市场转为现实市场,将是逐步渐进的过程,尤其随着前 Many manufacturers are now trying to upgrade their products to improve their input-output ratio. This business strategy is certainly good. However, if you do not want to upgrade your files, you must start from the actual conditions of the company and the needs of the market. If you are high, you must be high. If the price is low, you must not blindly do stupid things. There is a company, although the original production of goods is low profit, but the market sells well. Last year, they made a business decision to upgrade their products. However, due to the lack of technical power in the factory, the quality of the new high-end products always failed to pass. Due to the high prices of high-end products, the products could not be squeezed into big cities as expected, and the rural market could not be sold. Niu Erhu’s power, but the effect is minimal. Indeed, with the gradual improvement of the people’s living standards, there has been a trend of increasing consumer demand in some markets. However, the trend is not equal to the status quo, and the transition from high-end products to potential markets will be a gradual process, especially with the former