近几年,通讯公司的促销形式可谓花样繁多,让人眼花缭乱、目不暇接,但大浪淘沙后依然保留的促销方式并不多,预存话费送手机活动即是其中的一个。分析其原因,无外乎是活动中的各方主体都获益,所以本文就重点分析了手机生产企业、通讯公司、消费者三方在活动中是如何受益的。 In recent years, the promotional forms of communications companies can be described as a variety of ways, dazzling, dizzying, but the eclipses are still retained after the promotion is not much, stored calls sent to mobile phone activities is one of them. Analysis of the reasons, nothing less than the main beneficiaries of the activities of all parties, so this article focuses on the mobile phone manufacturers, telecommunications companies, consumers how the three parties in the activities of the benefit.