包装设计的产生与发展,是社会经济发展与人类精神文明发展的必然产物。人们消费观念变化后对产品所形成的新认识,使得消费活动开始影响社会的发展与变化,从而促进了市场经济的繁荣,并影响着社会经济发展进程及人类思维活动的意识形态。诸多因素表明,包装设计不可能孤立地存在,涉及到社会科学、自然科学中众多的学科领域,如:社会学、市场学、广告学、 The emergence and development of packaging design is the inevitable product of the social and economic development and the development of human spiritual civilization. The new understanding of products after the change of people’s consumption concept makes the consumption activities begin to affect the development and change of society, thus promoting the prosperity of market economy and affecting the social and economic development process and the ideology of human thinking activities. Many factors indicate that packaging design can not exist in isolation, involving a large number of social sciences, natural science disciplines, such as: sociology, marketing, advertising,