设计是为了美观和方便,更是为了挖掘人们内心无法清楚描述需求的过程。“你们的调查员和消费者沟通的时候,最忌讳问什么问题?”“我们最不能问的是‘你们喜欢什么‘’你们想要什么’,因为消费者只能告诉你他们已经见到过的、能想象到的东西。”Continuum中国区总裁ChrisHosmer回答道。现实往往容易遮蔽人们的视线,而Continuum作为创新和设计咨询公司,它们的价值则是要为客户挖掘消费者内心真正的需求,找到那件消费 Design is for beauty and convenience, but also to tap people’s hearts can not clearly describe the needs of the process. “” “We can not ask is ’what do you like’, ’what do you want,’ because consumers can only tell you that they have been Seen, what can be imagined. ”ChrisHosmer, president of Continuum China, replied. The reality is often easy to obscure the people’s attention, and Continuum as innovation and design consulting firm, their value is to find out the real needs of consumers, find the consumer