前不久,青岛海尔在中国市场优势企业品牌人气指数调查中,击败了可口可乐、微软、诺基亚等世界著名品牌,出人意料地成为中国市场中外品牌中最具人气的品牌,而可口可乐和诺基亚则屈居亚军和季军。在海尔取得如此成就时,它的核心竞争力——物流功不可没。海尔的世界名牌战略,贯穿 Not long ago, Qingdao Haier beat other well-known brands such as Coca-Cola, Microsoft and Nokia in the investigation of the popularity index of the dominant enterprises in the Chinese market. Surprisingly, it became the most popular brand among the Chinese and foreign brands, while Coca-Cola and Nokia ranked the runners-up Runner-up. Haier achieved such an achievement, its core competitiveness - logistics contributed. Haier's world famous brand strategy, runs through