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在现代消费理念中,融入文化内涵、地域特色、个性化等文化元素的产品无疑是相较普通产品更受欢迎的。由于中国传统文化的历史积淀深厚,蕴含传统元素的产品设计中丰富的语言变迁是值得深入探究的,尤其在现代优秀的产品设计中。文章以陈幼坚的产品设计——“茶缘”茶具为例,以索绪尔《普通语言学教程》中语言和言语、能指与所指、语言符号的共时性与历时性等概念和产品语义学中的意指概念为理论基础,结合中国文化精髓“茶文化”的历史演变,浅析“茶缘”茶具中语言系统的变迁,以期更加深入了解现代以至历朝历代的设计观念、价值取向与传统文化。
In the modern concept of consumption, products incorporating cultural elements such as cultural connotation, regional characteristics and personalization are undoubtedly more popular than ordinary products. Due to the profound historical accumulation of traditional Chinese culture, abundant language changes in the product design containing traditional elements deserve further exploration, especially in the design of modern excellent products. The article takes Chen Youjian ’s product design - “Chayuan ” tea set as an example. Taking Saussure’ s “General Linguistics Course” as an example, the concepts of language and speech, signifier and signification, synchronicity and diachronicity of linguistic signs And semantic concepts in product semantics as the theoretical basis, combined with the historical evolution of the essence of Chinese culture “tea culture ”, the change of language system in “tea margin ” tea set, with a view to more in-depth understanding of the history of modern and even past dynasties Design concept, value orientation and traditional culture.