社区公关在我国的公关实践中是一个新概念。所谓社区公关是指社区自治组织为了适应并改变环境,树立良好的社区形象,通过开展有计划、有组织的传播沟通活动,使与其相关的社区公众彼此真诚合作、互惠互利,建立一种和谐友善的关系。 Community PR in our public relations practice is a new concept. The so-called community public relations refers to the community organizations in order to adapt to and change the environment, establish a good community image, through a planned and organized communication activities, so that the community and its associated with each other sincere cooperation, mutual benefit and establish a harmonious and friendly Relationship.