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本文结合笔者近年来指导学生参加全国大学生广告艺术大赛的实践教学经验,经由梳理反思整理了关于高职学广告专业学生参加该赛事的意义与效果的一些思考。主要从以下两个方面进行了分析总结:一是参加该赛事对于高职广告专业学生的意义;二是参加该赛事产生的效果。
Based on the author’s practice teaching experience in recent years to guide students to participate in the National Collegiate Advertising Art Contest, the author sort out some thoughts on the significance and effect of the higher vocational advertising major students participating in the competition through combing and reflection. Mainly from the following two aspects were analyzed and summarized: First, participate in the tournament for vocational advertising students significance; second is to participate in the competition effect.