从目前导航市场的销售情况来看,后装市场占据了大部分的 份额。各企业的销售重心都放在了后装市场,提出的规划是 “继续巩固后装市场,有步骤地占领前装市场”。这可以看 到很多企业他们选择的合作伙伴都是汽车影音店、数码广 场、家电广场、4S店等零售终端。绝少有与汽车整车厂家配 Judging from the current sales situation in the navigation market, the aftermarket dominates the market. The company’s sales focus has been placed on the aftermarket, and the proposed plan is to “continue to consolidate the aftermarket and to occupy the pre-installation market step by step”. It can be seen that many companies choose their partners to be retail terminals such as car audio and video stores, digital cinemas, home appliances stores, and 4S stores. Few cars are equipped with auto manufacturers