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随着媒体竞争的日益激烈和网络媒体、移动互联网的迅速发展,报纸、广播、杂志、电视四大媒体垄断信息传播渠道一齐开动即可达到全民皆知效果的局面已成为过去。网络、微博、微信、QQ、手机客户端等等新媒体的蓬勃成长,昭示着互联网力量的强大,重点新闻网站快速承担起“喉舌”和“工具”的功能。在新传播格局中,地方党报的发展面临困境,主流地位受到挑战。如何突破重围,更好地实现其自身价值,创新变革成为大势所趋。
With the increasingly fierce media competition and the rapid development of online media and mobile internet, monopoly information channels of newspapers, radio, magazines and televisions are all moving together to achieve the goal of universal effect. It has become a thing of the past. The vigorous growth of new media such as the Internet, Weibo, WeChat, QQ, mobile phone clients and so on indicates the power of the Internet. Key news websites quickly assume the functions of “mouthpiece” and “tool”. In the new transmission pattern, the development of local party newspapers faces difficulties and the mainstream status is challenged. How to break through siege, to better realize its own value, innovation and change has become the trend of the times.