足球职业联赛的成功举办,极大地促进了我国足球事业的发展,其中足球职业联赛新闻报道作为体育新闻传播和足球商业化运作的重要渠道,对于足球联赛的宣传具有重要的现实意义。随着新闻报道不断发展,足球职业联赛新闻报道逐渐趋向主体受众化、报道方式多样化以及媒介融合化发展,促进了足球职业联赛的跨媒体联动,增强了新闻报道的趣味性和故事性。 The success of the football professional league has greatly promoted the development of the football industry in our country. The media coverage of the football league matches is an important channel for sports news dissemination and football commercialization. It has important practical significance for the promotion of football league. With the continuous development of news reports, the news reports of the Football League have gradually become more and more popular, the ways of reporting are diversified, and the integration of media has promoted the cross-media linkage of the Football League and enhanced the interest and story of the news report.