随着互联网的不断发展,社会已经进入网络经济时代。企业在营销中正在转变思维,步入网络营销的快车道,对这方面人才的需求量也在迅速增长。高职院校在这方面的人才培养应顺应市场发展的需要,准确定位,抓住机遇,培养企业迫切需要的专业人才。 With the continuous development of the Internet, society has entered the era of network economy. Businesses are shifting their minds in marketing and entering the fast lane of online marketing, and the demand for talent in this area is also growing rapidly. Higher vocational colleges in this area personnel training should be in line with the needs of market development, accurate positioning, seize the opportunity to cultivate the urgent needs of business professionals.