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笔者作为一名长期在一线执法,特别是广告案件执法的工商人,对于《广告法》的修订尤为关注。此次修订可以说幅度非常大,通过对新《广告法》的深入研读和学习,体会最深的就是新《广告法》的可操作性大幅度提高,解决了一些长期困扰一线执法办案同志的具体问题,主要有以下几方面:一、广告内容引起消费者误解就是虚假广告现行《广告法》对于虚假广告的表述非常原则,第四条“广告不得含有虚假的内容,不得欺骗和误导消费者。”在具体的执法实践中,对于虚
As a long-term law enforcement in front-line law enforcement, especially in advertising cases, law enforcement businessmen are particularly concerned about the revision of the Advertising Law. The amendment can be said to be very large in scope. Through the thorough study and study of the new Advertising Law, the deepest experience is that the operability of the new “Advertising Law” has been greatly enhanced and some specific measures that plagued front-line law enforcement commanders have been solved Problems, mainly in the following aspects: First, the ad content caused by consumer misunderstanding is false advertising The current “Advertising Law” for false advertising is very principle, the fourth “Advertising may not contain false content, not to deceive and mislead consumers . ”In specific law enforcement practice, for the virtual