当下,在新时期博物馆建设的背景下,加上展陈的新理念、新材料、新手段的推波助澜,传统的博物馆展陈有了更高的要求,在满足观众的需求上迎来了前所未有的挑战。因此,博物馆的概念、表现形式、展陈手段等诸多方面都进行了重新的定位与改变。近年,温州博物馆在展览展标形式设计上进行了立体化、点题性、和谐性的尝试改变,本文通过对几场临展展标形式设计的个案进行解剖,以期表达其实践意义。 Nowadays, under the background of the museum construction in the new era, coupled with the new ideas, new materials and new means of exhibition development, the traditional museum exhibition has higher requirements and ushered in an unprecedented demand for meeting the audience’s needs challenge. Therefore, the concept of the museum, the form of expression, display tools and many other aspects have been re-positioning and change. In recent years, Wenzhou Museum has made three-dimensional, dramatical and harmonious attempts to change the form design of the exhibition. This article dissects several cases of the exhibition design in order to express its practical significance.