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3月的家电圈非常热闹,不仅是因为一年一度的中国家电博览会于本月在上海再次举办,还因为海尔、美的、合肥三洋等厂商继美菱之后纷纷发布了整套智能家电解决方案,美的、TCL等企业更是和阿里、360等互联网企业进行战略合作,推出基于物联网、云计算的产品。近6万平米的展出面积、500多家参展企业,中国家电博览会已经成为亚太地区最大的家电展会。2014年的展览,不仅参展商结构得到提升、黑白电的融合、国际巨头的参与和众多中小企业展出的优秀产品,让展会渐成气候。当然,要想成为一个具有强大磁场的主流展会,从配套活动的丰富程度、专业观众和消费者招募、展商组织和展会运营等诸多要素所构成的生态圈的完善程度来看,组织者还需要付出更多的努力去解决、完善。
March is very lively home appliances circle, not only because the annual China Home Appliances Expo held again in Shanghai this month, but also because Haier, the United States, Hefei Sanyo and other manufacturers following the Meiling have released a set of smart home appliances solutions, the United States, TCL and other enterprises and Ali, 360 and other Internet companies to carry out strategic cooperation, based on the Internet of things, cloud computing products. Nearly 60,000 square meters of exhibition area, more than 500 exhibitors, China Household Appliances Expo has become the largest electronics show in the Asia Pacific region. The exhibition in 2014 not only enhanced the structure of the exhibitors, but also brought together the black and white electric power, the participation of international giants and the excellent products exhibited by many small and medium enterprises. Of course, in order to become a mainstream show with a strong magnetic field, organizers also need to see the sophistication of the eco-circle formed by the richness of supporting activities, the recruitment of professional visitors and consumers, the exhibitors’ organizations and the operation of exhibitions. Pay more efforts to solve and improve.