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为了有效地推动和提高全社会的品牌意识和品牌观念,强化企业品牌建设,中国市场学会营销专家委员会、经济日报报业集团《名牌时报》社、青岛华商工商管理学院和一批企业界人士联合发起组织推动“中国自主品牌国际竞争力工程”。该“工程”是一项以国际竞争力为标准,进行自主品牌全面创新和全面发展的系统工程。该项“工程”的主要活动内容包括:1、进行自主品牌国际竞争力的标准建设与服务建设。通过建立切实可行的自主品牌国际竞争力评价体系和组织有代表性
In order to effectively promote and enhance the brand awareness of the whole society and brand concept and strengthen the brand building of the enterprise, the China Market Association Marketing Experts Committee, Economic Times Newspaper Group “Top Brand Times”, Qingdao Huashang Business School and a group of business people united Initiate organizations to promote “China’s own brand international competitiveness project ”. The “Project” is a systematic project that takes the international competitiveness as a standard and carries out overall innovation and all-round development of its own brand. The “Project ” main activities include: 1, the international competitiveness of independent brands of standard construction and service construction. By establishing a viable international brand competitiveness evaluation system and organizational representation