当众示范,本是最原始的促销手段,然而随着广告业的不断发展,商家越来越钟情于文字传递或电视画面的广告宣传,以期向消费者介绍自己的商品。报刊、电视、电台广告,覆盖面大,受众者多,其广告效果无疑是显著的,可是受虚假广告的影响,人们对广告越来越不相信了。据一份民意调查显示:完全相信新闻媒体上广告内 Public demonstrations are the most original promotional methods. However, with the continuous development of the advertising industry, businesses are more and more in love with text transmission or television screen advertising in order to introduce their products to consumers. Newspapers, television and radio advertisements have large coverage and many audiences. Their advertising effectiveness is undoubtedly significant. However, due to false advertising, people are increasingly distrustful of advertising. According to a public opinion survey, it is entirely believed that the news media are advertising