一部话剧《王府井》,诉说了一条百年商街亘古不移的商道精神。商街曾经承载的各个品牌的传承与发展,使得曾经存在过的一切,既消失了又依然留存,既变迁了又印痕犹深。连续两届北京王府井国际品牌节的举办,也使其成为王府井商圈推动品牌 A drama “Wangfujing”, tells a century-old eternal commercial street spirit. The inheritance and development of the various brands that were once carried by the shopping arcades make everything that once existed disappeared and still remains. Two consecutive Wangfujing Beijing International Brand Festival held, but also make it a Wangfujing shopping district to promote the brand