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在过去的三十多年中,事件营销已从少数工业化国家中不起眼的经济活动演变成重要的全球性产业,并为许多公司整合为营销策略,被视之为企业重要的传播工具。在产品同质化越来越严重的今
For more than three decades, event marketing has evolved from humble economic activity in a few industrialized countries to an important global industry and the consolidation of many companies into marketing strategies as an important vehicle for business. Homogenization in the product more and more serious now