传统文化是人类历史和文化长期发展过程中的积淀,认识中国传统文化的重要性,在现代图形设计中,更好地把两者融合利用。本文从平面设计大师靳埭强的成功设计例子证明传统文化成为图形设计的一个新创意点和启发点,创造出具有民族文化底蕴的现代设计作品才能成为经典。 Traditional culture is the accumulation of human history and culture in the long-term development process. Recognizing the importance of Chinese traditional culture, we should make better use of both in modern graphic design. In this paper, the successful design example of graphic designer Jin Jinqiang proves that traditional culture has become a new creative point and enlightenment point of graphic design. Only by creating modern design works with national cultural heritage, can classical become a classic.