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视觉传达是设计领域的核心理念之一,相对于其他的传播方式,视觉传达可以消除地域、种族、语言的隔阂,让人们单一的通过视觉语言来交流情感、文化。在现代科技的冲击下,视觉文化逐步吸收大量现代化的元素,设计领域一样如此。而近年来,随着“复兴传统文化”的兴起,人们逐步加大对传统文化的关注。民间美术作为传统文化的精髓,已有数千年历史。因此在设计行业,越来越多的设计师倾向于从传统民间美术中发掘出可以使用的元素,融入到视觉传达之中,为我国设计行业的发展注入了新鲜的血液。
Visual communication is one of the core concepts in the field of design. Compared with other modes of communication, visual communication can eliminate geographical, racial and linguistic barriers and allow people to exchange their feelings and cultures through visual languages. Under the impact of modern science and technology, visual culture gradually absorb a large number of modern elements, the same design field. In recent years, with the rise of “revival of traditional culture,” people gradually increase their concern for traditional culture. As the essence of traditional culture, folk art has been for thousands of years. Therefore, in the design industry, more and more designers tend to explore the elements that can be used from the traditional folk art and integrate them into the visual communication, injecting fresh blood into the development of the design industry in our country.