商业银行的业务发展必须坚持“以市场为导向,以客户为中心”的原则。但面对激烈的市场竞争,营销的难度越来越大,客户的被服务意识也越来越强。而企业文化是企业的灵魂,是推动企业发展的不竭动力。商业银行只有坚持“合规”文化,其发展才能新中求实、稳中求进! The business development of commercial banks must adhere to the principle of “market-oriented and customer-centric”. However, in the face of fierce market competition, marketing is becoming more and more difficult, and customers are becoming more and more aware of services. Corporate culture is the soul of an enterprise and an inexhaustible motive force for the development of the enterprise. Commercial banks only adhere to the “compliance” culture, and their development ability is new, realistic and stable.