阿里巴巴开启了“网购”的时代,创造了全新的现代营销模式,亚洲最大的网络零售商淘宝网,在通货膨胀很严重的时期,节约了成本,提供了价格低廉的商品,为人们的生活带来了便利,使普通小企业能够如马云所愿:“让天下没有难做的生意”成为现实。然而,由于产品和服务的问题日益暴露,“网购”的口碑也越来越坏,生意越来越难做,使愿望与现实的距离又拉远了。在这个变化的时代,只有改变才能抓住机会,只有转型升级,创新服务理念,提高企业的核心竞争力才是唯一的出路。 Alibaba opened the era of “online shopping” and created a completely new modern marketing model. Taobao, the largest online retailer in Asia, saved costs during periods of severe inflation and provided low-cost products for people Has brought convenience to ordinary small businesses such as Ma Yun wish: “Let the world not difficult to do business ” become a reality. However, due to the increasingly exposed problems of products and services, the reputation of “online shopping” is getting worse and worse, the business is getting harder and harder, and the distance between the wishes and the reality is far away. Only in this era of change can we seize the opportunity. Only by transforming and upgrading our service concept and improving the core competitiveness of enterprises is the only way out.