我国电视广告产业面临调整转型势必迎来一场深刻变革,主要面临经济形势、政策形势、市场形势的整体影响,电视广告业的未来需要新思路发展。【新形势】:当前电视广告产业发展的新形势。第一是面临经济新形势的挑战。2014年,全国经济增速进一步放缓,进入中低增速的经济发展“新常态”时期,电视广告市场反应极为灵敏,出现了近年的首次负增长。可以预期,电视广告产业也将进入一 China’s television advertising industry is facing restructuring and restructuring is bound to usher in a profound change, mainly facing the economic situation, policy situation, the overall impact of market conditions, the future of television advertising needs new ideas development. 【New situation】: The current situation of the development of television advertising industry. The first is to face the challenge of a new economic situation. In 2014, the national economic growth slowed down further. When it entered the economic development of low- and medium-growth, the “new normal” period, the television advertising market reacted extremely sensitively with the first negative growth in recent years. It is expected that the television advertising industry will also enter one