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在经济与科技的双重驱动下,当代中国电视文化已由以往的艺术文化向商业文化、大众文化,亦即电视大众文化转型。电视文化本身已经成为一种跨学科的文化形态,所涉及的领域远远不是传统的文化艺术所能涵盖的。对待这样一个异质的复杂对象,任何单一的阐释角度或评价尺度都是有局限的。因此,从多个视角给予关照与描述,有助于全面、客观、真实、准确地理解把握当代中国电视文化的存在事实。
Under the dual drive of economy and science and technology, the contemporary Chinese television culture has transformed from past art culture to commercial culture, popular culture, that is, popular TV culture. Television culture itself has become an interdisciplinary cultural form that is far beyond the reach of traditional culture and arts. There is a limit to any single point of interpretation or evaluation of such a heterogeneous complex object. Therefore, giving consideration and description from multiple perspectives helps to understand the existence of the contemporary Chinese TV culture in a comprehensive, objective, realistic and accurate manner.