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本文从认知语言学视角,基于汉语双关广告语,运用图形—背景理论对双关语进行认知解读、分析,揭示双关语的内部认知机制。研究发现,双关语是一种有标记性语言,属于典型焦点句,句子焦点由说话人意图决定。
From the perspective of cognitive linguistics, this paper uses the graphic-background theory to interpret and analyze the pun in cognition and reveal the internal cognitive mechanism of pun. The study finds that pun is a marked language, which belongs to the typical focus sentence. The focus of the sentence is decided by the speaker’s intention.