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马年的央视春节联欢文艺晚会伴随着亿万观众的无限宽容渐渐离我们而去。这届晚会依旧亮点不多、创意难寻。尽管电视媒体的装饰感被弘扬到极致,晚会也办得连贯、热闹、喜庆,但过目即忘;没有一个节目让人流连忘返、津津乐道。虽然众口难调不失为一个精妙的理由,但面对观众的不买帐,电视人不得不感慨:如今的受众怎一个“难搞”了得。另一方面,受众的心理就更加捉摸不定;既不满意,又离不开,要求年年搞。真有点“端起碗来吃肉,放下碗来骂娘”的味道。电视人与受众之间,因晚会而相识,又因晚会而分手。据《羊城晚报·娱乐新闻版》2月13日报道:中国最大的专业媒介与市场研究公司——央视市场研究,执行了自1996年以来历年的中央电视台春节联欢晚会的实施收视调查,并于2002年2月
Year of the Horse Festival of CCTV Spring Festival Gala accompanied hundreds of millions of viewers with an infinite tolerance gradually away from us. This party is still bright, creative hard to find. Although the decorative sense of the television media is to promote the ultimate, the party also can be coherent, lively, happy, but the moment that is forgotten; no program makes people forget, relish. Although all sorts of difficulties can be regarded as a subtle reason, but in the face of the audience do not buy it, the TV people had mixed feelings: Today’s audience how a “hard” got it. On the other hand, the audience’s psychology is even more unpredictable; neither satisfied nor inseparable, requiring every year. Really a bit “bowls to eat meat, put down the bowl to BS-niang” flavor. TV person and audience, because of the party met, broke up because of the party. According to “Yangcheng Evening News · Entertainment” reported on February 13: China’s largest professional media and market research firm - CCTV market research, the implementation of the CCTV Spring Festival Gala since 1996, the implementation of the ratings survey, and at February 2002