BPR(企业流程再造)自90年代初问世以来 ,在国际上引起强烈的轰动 ,许多著名的公司和企业通过再造获得了巨大的成功。同时 ,随着21世纪的临近 ,企业的营销环境发生着极其深刻的变化 ,不断提出新的挑战。本文结合BPR与企业营销 ,在观念创新、组织创新和建立核心营销系统等方面进行了探讨和研究。 Since the advent of BPR (Business Process Reengineering) in the early 1990s, it has caused a great stir in the world. Many reputable companies and enterprises have achieved great success through reengineering. At the same time, with the approach of the 21st century, the marketing environment of enterprises has undergone profound and profound changes and new challenges have been constantly put forth. In this paper, BPR and corporate marketing, the concept of innovation, organizational innovation and the establishment of a core marketing system and other aspects of the study and research.